Gagarin, the Eurozine podcast
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Published 18 February 2020
Original in English
The term ‘hybrid war’ has become synonymous with Russian aggression. It denotes a style of warfare that combines the political, economic, social and kinetic, in a kind of conflict that recognizes no boundaries between covert and overt war. However, this definition fails to recognize crucial distinctions in Russian strategy, writes Mark Galeotti.
Data-driven political marketing and electoral hacking follow a similar principle: focus on the weakest link, whether susceptible individuals or voting machines in swing states. On what the Cambridge Analytica scandal reveals about the new arts of political campaigning.