The Lithuanian cultural press has become an organ of institutional politics and self-promotion, says art critic and curator Laima Kreivyte. It is not only art that has become commodified, but also art criticism and theory. Is there an alternative to this consumerist logic? The contemporary eastern European art critic must become an activist reclaiming public space for critical debate. Through their strategy of “Missappropriation”, a group of young women artists and critics are doing just this.